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Because that is what the law and those licenses on the box say (the EULA if you remember the times when physical software came with a “read before opening” license agreements).
There was no licensing with any physical media I bought. It had the FBI thing and a piracy thing but my country isnt obligated to enforce that. They were legitimately sold in my country with no mention of a license.
Only recently, like ps4 times have I had to tck a box when playing a game.
